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About Jimmy Joy

Food. Love it or hate it, you can’t live without it. Extensive research (no, not just a quick search on Google) has shown that meals eat up approximately 231,575.34 hours of your life. Just think of all that time that you could have spent solving world peace, becoming a dog whisperer or finishing medical school...

That’s why we made Jimmy Joy: food developed by scientists that’s as healthy as vegetables and tasty as chocolate. It’s bursting with all the proteins, carbs, right fats, vitamins, and minerals that your body needs to stay healthy – and in the time you’ve taken to read all that, you could have probably finished eating it already. In other words, our bars and shakes have all the benefits of healthy food, without the hassle.

Jimmy Joy isn’t just good for your health either. (Warning: this is the part where we tell you how sustainable we are. Don’t worry, we’ll keep it short.) One, all our products have a shelf life of 12 months, so there’s zero food waste and minimal material waste. Two, all our ingredients are plant-based (or plant-tastic, as we like to say). Three is the number of times our Plenny shakes are more sustainable than the average Dutch diet. Yes, three times! That’s pretty good, but we won’t stop improving the way we do things until we’ve made you and our moms totally proud.

Welcome to the world of Jimmy Joy, where you can eat, drink and get back on with being awesome as fast as possible.