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About Jimmy Joy

At Jimmy Joy, we help people meet their nutritional needs. Our future food is cheap, healthy, convenient, easy and delicious. Stop spending time worrying about what to eat, and do awesome stuff instead. Like climb the Kilimanjaro. Or do scientific research. Or just chillax to the max with your friends.

Of course we care a lot about our health and planet. We strongly believe future foods, like our Jimmy Joy shakes and Twennybar, will help us make food production and consumption more sustainable. The best part? You get to help the planet and spend all those saved minutes and moneys on just having plain ol’ fun.

The beginning

Three years ago one of our founders wondered what it would be like to eat food from the future. To not have to worry about spending tons of money on food he’d still have to cook. To eat healthy without stressing about the recipes.

So Joey van Koningsbruggen, together with his business partner Sam Rohn, teamed up with a bunch of food scientists to create what has now grown into the kickass brand it is today. Jimmy Joy keeps you healthy and saves you time and space, so you can focus on the fun stuff.

But wait! There's more!

We’re all about having a blast. That doesn’t mean we won’t gladly take responsibility for our own production cycle. That’s one of the reasons we’ve put a lot of research and development into our delicious nutritious Vegan products (we dare you to taste the difference) from the very beginning. We’ll also do everything we can to make our entire company CO2 neutral ASAP. That means biodegradable packaging, optimising our production and delivery chain to make it as clean as possible. And we’ll plant trees in Bolivia for the emissions we can’t control. Coz hey: to keep the joy alive, we have to keep the world alive.

Curious about the new name? Check out http://www.jimmyjoy.com/newname